Question 2; Fallacies

One can never assume an author intends one thing or another, which is considered an authorial fallacy. Also, one can never assume a certain interpretation or action by an audience or the author, considered an audience fallacy. This is significant because such fallacies are not based off of fact or reliable information and thus cannot be made legitimate arguments. Instead, a person must base his/her argument on what the text shows, and not what the company did. While one can say “I argue that this advertisement implies that teenagers are conformists,” it is invalid to directly say that the authors claim or intend to claim that teenagers actively support conformity (authorial fallacy) and that the readers support or reject this notion (audience fallacy).